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For example, if your brand is hoping to attract teens, you have a better chance of doing so on Instagram or Snapchat than on Facebook. If you sell crafting or home design products, Pinterest is your game. What platforms are your competitors neglecting? We hope you are investigating your competitors social media use. If so, there are two items to note Are they dominating a particular platform? This means that your customers are using that platform, too, and you want to get in on it. Do you see an opportunity for growth and outreach on another platform that your competitors aren t using? It might be worth your while to consider testing the waters there as well, so that you can be the dominant force for your niche. Which platforms are you best equipped to handle? Can you write better than you can take photos? If so, Facebook is probably a better place to begin than Instagram. What is your budget? Can you spend money on your social media efforts? You have a better chance of having your content seen on Facebook if you purchase an ad for your Facebook page. Twitter and LinkedIn also offer more visibility to those who pay to play. These aren t deal breakers, however, and you can still reach your customers and community in a smaller capacity without a big budget. What kind of content will you be sharing? If you prefer to share photos over words, you ll want to choose a more visual platform like Instagram or Pinterest. However, Facebook lends itself better to having a conversation around a video or blog post. Note Visit your Timeline settings … button on your profile Timeline Settings , then click on the Followers link in the left-hand menu. From here, you can adjust your Follower settings and also grab code that you can use to embed a Follow button on your website, too. 1 Never allow two people to do a job which one could do. George Washington observed, Whenever one person is found adequate to the discharge of a duty by close application thereto, it is worse executed by two persons, and scarcely done at all if three or more are employed therein. To help you discover new LinkedIn Groups, select Interests from the menu at the top of your LinkedIn homepage, then click Groups. You can also use this landing page to manage all future group participation. Selecting local groups with less members may also be beneficial, since their members are more likely to read your posts and there s a higher chance to make relevant, local connections. If you are already in a group, securing a spot in the Manager s Choice carousel a selection of featured topics chosen by the group owner and displayed at the top of the group s Discussions page can be a way to showcase yourself as an authority figure and attract others to you through follows and potential opportunities to connect. Regular positive interaction, like posting and commenting thoughtful topics and responses will raise your standing in the group, while promotional, spam, negative or inappropriate content will damage it. In late 2017, CKE Restaurants, the parent company of Carl s Jr. and Hardee s, began a search for a new agency partner to reinvigorate its brand s and generate engagement and consideration that converts to restaurant traffic and transactions. Faced with stiff competition, shifting food trends, and marketing that had missed the mark, CKE had to break through the incredibly competitive QSR category.